Understand Evergage: The 1-to-1 Platform

WPP India under the ambit of ‘WPP Learning Series’ had launched a 6 part training program with Mirum and Salesforce to enable and empower teams across various WPP agencies with the Salesforce Marketing Cloud Suite that helps in bringing tremendous value for both existing and prospective customers.

‘Understand Evergage: The 1-to-1 Platform’ was 6th and last session of the WPP Learning series and it covered how Evergage (popularly known as Salesforce Interaction Studio) let brands understand and interact with each customer and prospect – One-at-a-time, in the moment and at scale.