Using DMP To Better Reach Your Unknown Audiences And Get Better ROI

WPP India under the ambit of ‘WPP Learning Series’ has launched a 6 part training program with Mirum and Salesforce to enable and empower teams across various WPP agencies with the Salesforce Marketing Cloud Suite that helps in bringing tremendous value for both existing and prospective customers.

‘Using DMP To Better Reach Your Unknown Audiences And Get Better ROI’ was fifth in the 6-part series of these learning sessions and it covered how Audience Studio (Salesforce DMP) let brands enrich the information they have about their audience to get to know them better and optimize the campaigns increasing the possibilities for conversion.