Data Visualisation Using Datorama

WPP India under the ambit of ‘WPP Learning Series’ has launched a 6 part training program with Mirum and Salesforce to enable and empower teams across various WPP agencies with the Salesforce Marketing Cloud Suite that helps in bringing tremendous value for both existing and prospective customers.

‘Data Visualisation Using Datorama’ was fourth in the 6-part series of these learning sessions and it covered how Datorama – An AI powered marketing intelligence tool from Salesforce can help you in managing marketing campaigns at scale and using predefined business intelligence to optimize the same.