Creating Great Customer Experiences With Journey Builder

WPP India under the ambit of ‘WPP Learning Series’ has launched a 6 part training program with Mirum and Salesforce to enable and empower teams across various WPP agencies with the Salesforce Marketing Cloud Suite that helps in bringing tremendous value for both existing and prospective customers.

‘Creating Great Customer Experiences With Journey Builder’ was second in the 6-part series of these learning sessions and it covered how Journey Builder can let brands take their customers on a journey that is personalized, connected and relevant. How brands can put customers in the center and improve engagements across touchpoints.