Delivering ROI Using MarTech

WPP India under the ambit of ‘WPP Learning Series’ has launched a 6 part training program with Mirum and Salesforce to enable and empower teams across various WPP agencies with the Salesforce Marketing Cloud Suite that helps in bringing tremendous value for both existing and prospective customers.

‘Delivering ROI Using MarTech’ is first in the 6 part series of these learning sessions and it covered how brands can deliver rich, contextual and real-time communication to prospects thereby increasing the chances of conversion and getting better ROI.