Mirum India conducted the 2ndepisode of ‘The Leaders Studio’ – an exclusive talk show that focusses on how to adapt with the ever-changing market to stay ahead of the curve. This episode was jointly hosted with Sitecore and the topic for discussion was ‘Transforming Digital Experience with Changing Customer Journeys – With a focus on BFSI Sector.’

In this session, Customer Experience experts shared valuable trends and insights. A few key takeaways include – driving digital sales with a holistic digital marketing approach by reimagining digital purchase journeys, – digitizing customer journeys end-to-end for enhanced customer experience, and leaner, lower-cost business models, – smartly target mass market at scale by leveraging the expanding digital infrastructure, rising smartphone penetration, and increasing digital influence on customer behavior, and – building digital partnerships and engagements in digital ecosystems.